As far as the price drop, the only thing I can relate that to is the popularity contest with the gs3. Obviously the GS3 is way more popular the the HOX. Samsung did a great job advertising and they bring a great product to the table. Wether the s3 is a better phone compared to the HoX, not for me to decide I've never used one. All I was saying is I love my phone and imo its hard not to love.
I, also am a complete android noob/newb however it's supposed to used. After a little bit of researching I've become confident enough to flash a custom rom, just to find out its not as scary as it seems. It's pretty easy and if you decide to settle with the HoX me or any other competent HoX user can assist you. Also from what I've read it will void your warranty with HTC. So really all you gotta do is get insurance through another party like best buy or at&t.
I bought my phone on release day from AT&T, never had any wifi/bluetooth/GPS issues.
Sent from my HTC One X using Android Central Forums
It's not a popularity contest. The One X isn't selling as well as HTC thought it would. That's why their financial performance is still in a free-fall. The GS3 is a better phone, period. It hits all the checklists and doesn't make any compromises. It goes above and beyond what HTC could deliver and it did it as the same on-contract price as the One X. There's a reason why they rushed the device out as early as they did - and even then GS2s and Skyrockets on AT&T were still selling like hotcakes, cause AT&T/Samsung dropped the price on them to $99/$149 and then had that $0 promotion on the GS2/Exynos and later dropped the SR to $99 on contract.
The only way to sell the One X decently is to drop it down to a tier where it is competing with devices like the GS2/GS2 Skyrocket, Sony XPeria Ion, Atrix HD, and iPhone 4 8GB. When you put it in that tier, yes it looks like a beast.
Compared to the GS3 - it looks almost mid-range.
It doesn't help that HTC hyped up their ImageSense chip yet Samsung was able to almost replicate its performance in the absense of said ImageSense chip. The camera and camera software were the most important marketing advantages of this phone, and Samsung has pretty much caught up to HTC there.
They have nothing else to really market against the GS3. Slightly better screen? They can try that, but I wouldn't think they were serious. Apart from that, there is nothing except the external build which doesn't matter to the hoards of people who leave the AT&T store with a 50% off Otterbox case when they purchase the phone, anyways...
The average consumer doesn't flash ROMs, care about locked or unlocked bootloaders, doesn't know what rooting is/means, and is too busy/pre-occupied to spend even a small portion of their day reading techie forums like XDA or (to a lesser extent) Android Central. They just want to pick up their phone and use it, and they want it to work the way they expect it to work.