I have moved back and forth between Apple and Samsung for a few years now. I had the 7plus and went for the Note 8 this time based on the rumors of what was coming and have not been disappointed. The Note 8 has been amazing. battery life, the screen and super fast processor, terrific camera make this the device to beat for me. I was underwhelmed at Apples new products except for the camera offerings which is usually what gets me to switch, but figured if I jump again I would wait a year, however I am not interested at $1149 for that tech or for such a limited ability to customize anything. After having the Note 8 now for a week it has won me over. While I do agree that iPhone just work and I had zero problems with mine after a year of use I think that Samsung has closed that gap significantly and the trade off of dealing with a few hiccups from app conflicts is worth it to not be in such a walled environment. If Apple ever changes things to allow a bit of customization I might give them a second look but that would be hard after using this Note 8 as it is really just that good.