It sounds to me like it is not necessarily device specific but a focus group to determine where to dump their marketing dollars. They want to see what terms resonate with the general public.We tech geeks get all hot an bothered when we hear great technical specs but that is not true of the general buying public, which is 99% of the buyers. They need to figure out what gets normal people excited to buy a phone - do they even know what Amoled is? Do they understand, care about or get excited about: more powerful processors, 4G, higher resolution, pixels, Kevlar, transferring files.