EvilMonkey
Well-known member
as a hockey player, ive never even heard of rollerblades as a brand. isnt that actually what their called? ive used bauer and mission before but ive always just assumed they were bauer or mission rollerblades.
No, they are all "inline skates" and Rollerblade is an actual brand. Like Kleenex is an actual brand (but everyone calls any facial tissue a "Kleenex"). Other ones are Escalator, Trampoline, Zipper, Aspirin, Butterscotch, Heroin (yes, Heroin is a trademark of Bayer, makers of Aspirin), Kerosene, Phillips-Head Screwdriver, Thermos, Cellophane, Linoleum, Granola, Yo-Yo, etc, all of which are actual trademarks, but the brand has become interchangeable with the item, regardless of manufacturer.
Although for some reason, they don't seem to think Kleenex is one (taken from Wikipedia):
Other trademarks have come close to genericization, but have been rescued by aggressive corrective campaigns. Such is the case with Xerox for copiers, Plexiglass for shatter-resistant polymer glass, Kleenex for facial tissues, and others. A trademark owner takes a risk in engaging in such a corrective campaign because the campaign may serve as an admission that the trademark is generic. So, the owner must irreversibly commit to continuing the campaign until he or she relatively sure the trademark has achieved primary meaning as a trademark rather than as a common name of the product or service.
I love the term "genericide."
It's also interesting to note that Google is trying to prevent their name from being genericized (being used as a verb such as in "Go google that")
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