I look at the phones of my coworkers, and I can tell you that most people don't care about their phones. They all look like they've been thru a war. I myself don't understand that attitude towards a potentially costly tech purchase. For those that go naked, you get what is bound to happen. Scratches, cracked screens, nicks, etc......
I always hear: "my phone is too beautiful to cover up"! I didn't know there were cell phone beauty contests, or that one might receive praise that my phone looked good and that made me a better person. I thought that the average person would actually care about protecting their hard earned investment and put a case on it. I guess it's more about showing off these days. "If I cover up my new <insert name> phone, how will people know I'm cool?"
Btw, I've never had a phone break or even get a minor scratch. I take pride in the stuff I own. As an aside, I get maximum resale value too when it's time to move on. Most other people throw it away or recycle it.
I understand your point. For me, I paid money not only for the expensive cpu/display/radios etc. but also for the design and ergonomics that Motorola offered. I
like how my phone looks. I keep it naked because
I want to enjoy those looks. I don't care to show it off to anyone nor do I care if people notice it or not. I've tried cases, but they all make the phone less nice to hold the phone if you will. I don't have the fancy leather or wood backs, but I've got the bright blue plastic. Even so, covering that up with a case just ruins the overall design for me.
I realize I am taking a risk running this naked, but I figure, I would much rather enjoy using my phone as much as I can and be careful, rather than stick a case on it to make it last longer. Besides, even with a case and/or screen protector, if it lands the right way when you drop it, it will still break. There is a smaller chance, yes, but there it is there nonetheless.
I've dropped mine a couple of times. No serious damage, thankfully. I've just been lucky so far. If eventually I do break my Moto X, I've got a cheap Lumia 635 to hold me over until I can have it repaired

. Although, I may get a windows phone next time, I actually kind of prefer windows phone 8.1 now that I have had a chance to use both.