HTC Suffers Another Bad Quarter- Profits Down 83%

[walt27]

Love HTC but I haven't seen any tv advertising for the one. The one x was on tv all the time what gives....the HTC one is awesome!

Posted via Android Central App

 

[JHBThree]

This is trolling? Wow buddy

GS4 Love

Borderline, yes. Especially when its not relevant or true.

Sent from my SGH-M919 using Tapatalk 2

 

[Farish]

I have said the same thing before. I barely see any HTC advertising outside of an ATT ad showcasing the device.

I think I noticed some HTC advertising during the NBA finals, which is a good thing.

And for some of you that are stating, well HTC made a profit.

Well that is true, but unless they have significant growth, they can not advertise on a level that Samsung is capable of doing.

The positive out of this is HTC laid the foundation for the future by improving their reputation with a device like the One.

Here is the other thing people need to factor in also.

HTC as a company in order to survive, can't have any more miscues. Remember the One was delayed and in result had a staggered release.

They don't have to be perfect but they need to be near flawless in execution their plan of actions.

 

[JHBThree]

I have said the same thing before. I barely see any HTC advertising outside of an ATT ad showcasing the device.

I think I noticed some HTC advertising during the NBA finals, which is a good thing.

And for some of you that are stating, well HTC made a profit.

Well that is true, but unless they have significant growth, they can not advertise on a level that Samsung is capable of doing.

The positive out of this is HTC laid the foundation for the future by improving their reputation with a device like the One.

Here is the other thing people need to factor in also.

HTC as a company in order to survive, can't have any more miscues. Remember the One was delayed and in result had a staggered release.

They don't have to be perfect but they need to be near flawless in execution their plan of actions.

There's a ton of advertising, especially web advertising and advertising on services like Hulu.

Sent from my SGH-M919 using Tapatalk 2

 

[jlongrc]

FWIW, I don't think removable battery or SD card slot had much at all to do with the One's sales. iPhones have long dominated the market without these features and I think many people that are that inquisitive would be happy with the higher onboard storage than its competitors if they even cared to notice. People are looking for flashy features, looks, and perceived quality of build. I think HTC hit with all of those things.

 

[Farish]

There's a ton of advertising, especially web advertising and advertising on services like Hulu.

Sent from my SGH-M919 using Tapatalk 2

Just stating it is not on the level of Samsung. Also remember Web Advertising is pennies on the dollar versus TV advertising, so you may see much more of it because of that.

 

[shoii]

Borderline, yes. Especially when its not relevant or true.

Sent from my SGH-M919 using Tapatalk 2

It is absolutely relevant. So if an opinion is wrong to you that's trolling? You must be terrible at arguments.

GS4 Love

 

[Nreeldeep]

FWIW, I don't think removable battery or SD card slot had much at all to do with the One's sales. iPhones have long dominated the market without these features and I think many people that are that inquisitive would be happy with the higher onboard storage than its competitors if they even cared to notice. People are looking for flashy features, looks, and perceived quality of build. I think HTC hit with all of those things.

Yet flashy features, looks and perceived build quality didn't result in sales.
I'm not sure what kind of hit that is.

 

[saalnaz]

I think they will partially bounce back if the phone is released on verizon. Also, the butterfly s will help them especially with its specs and size of battery.

Then therenis this question: there were rumors of a HtC one style phablet. Any truth to it? That could be very interesting to many users..

 

[Aquila]

I wonder how much of that margin is caused by sunk costs for things that aren't actually bringing in revenue yet ... ie, development costs and manufacturing for the Mini, the Phablet, the GPe, etc. and how much of it is due to the per unit materials and manufacturing costs of devices this year to last year. Clearly they're using much better processors, screens, etc... have the costs come down to make that even to last year's models in a per device comparison? The rest would obviously be tied to sales volume, but those first two points have make or break potential, whereas HTC is selling approximately every device they create, at least prior to buyback, which shouldn't be an issue yet.

 

[jlongrc]

Yet flashy features, looks and perceived build quality didn't result in sales.
I'm not sure what kind of hit that is.

Really? No sales?

The article isn't about sales, I don't know if you noticed. We know that the One is selling well. HTC's problems have little to do with the One but rather past mismanagement.

Of course, we also know the other major Android maker is dealing with disappointing profits and sales.

 

[JHBThree]

It is abosutely relevant. So if an opinion is wrong to you that's trolling? You must be terrible at arguments.

GS4 Love

Not relevant at all. The s4 isn't selling because it has a removable battery or sd card, and the one isn't not selling because it lacks them. The fact that you brought it up in this thread, and the fact that that topic is usually the first retort of Samsung fanboys where any discussion of the one is concerned, would indicate an intent to troll.

If that was not your intent, then so be it. However, given how things have occurred in previous threads, it wasn't hard to draw a conclusion.

 

[Jerry Hildenbrand]

Yet flashy features, looks and perceived build quality didn't result in sales.
I'm not sure what kind of hit that is.

There's two different problems at play here, and one is no better than the other in the eyes of financial analysts.

HTC did not spend the money to make enough stock of the HTC One. When the demand was high, there were delays and they couldn't keep their suppliers stocked.

Samsung overestimated early demand and made too many. They will end up selling them all, but not as fast as the wall street types would like.

HTC certainly made enough profit to have made more One's in the first place, but they misjudged something. Had they judged correctly, they would have been able to supply everyone without too much extra stock, and that would have been perfect.

Samsung isn't really financially hurt by having too many S4's already made, because they supply so many of their own parts. They will decrease orders between divisions, and the factories making displays and memory, etc. will make up the slack making for someone else -- being an OEM is what Samsung does best. But analysts want to hear that they are selling as fast as they can make them, and aren't happy unless that happens.

 

[moosc]

Just saying http://www.technobuffalo.com/2013/07/05/samsung-misses-quarterly-earning-forecasts/

Sent from my Nexus 4 using Xparent Cyan Tapatalk 2

 

[Nreeldeep]

Looks like the analysts who in May predicted this sharp downturn for HTC in June were correct. Though all the HTC 'faithful' considered the idea that their beloved aluminum device would fall off so soon and so sharply, to be blasphemy.
They sorely misread those analysts AND more importantly, the general purchasing public.
Two takeaways: 1. Pay attention to forecasters. 2. The general buying public cares very little about what material a mobile phone is comprised of. See: Samsung Galaxy line financial spread sheet.

 

[wickedcontra]

Its just not what's in right now. It's a fight and it looks like they will not win. You have to give credit where credit is due. Samsung has made some great phones, we might not like them but that does not mean the rest of the world does not. Sorry HTC.

Sent from my SAMSUNG-SGH-I747 using Tapatalk 2

 

[Topgonzo]

These are posts started to just get people upset. Personally I don't care about any profits as long as my phone does what I want and need.
Everyone takes the bait and runs with it.

Sent from my HTC One using Tapatalk 4 Beta

 

[Habiib]

Looks like the analysts who in May predicted this sharp downturn for HTC in June were correct. Though all the HTC 'faithful' considered the idea that their beloved aluminum device would fall off so soon and so sharply, to be blasphemy.
They sorely misread those analysts AND more importantly, the general purchasing public.
Two takeaways: 1. Pay attention to forecasters. 2. The general buying public cares very little about what material a mobile phone is comprised of. See: Samsung Galaxy line financial spread sheet.

I can't tell the intent from the writing, but are you being serious here or is this a joke? I've searched the article for any reference to Aluminum, but couldn't find it. Maybe you can fill me in, but what is the importance of Aluminum and HTC's profits (as indicated in the article)?

 

[coronaboy10]

I could say the samething about HTC HTC made a great device, you may not like it but it doesnt mean others don't. See?

 

[Mr.Willie]

Lol you're the same guy bashing the S4 on apple forums.

GS4 Love

Not bashing, I see it for what it is. I don't understand the 'love' for the GS4, especially when people speak about its features, and then state that they shut them off, moan about a cracked screen, or lag. I think it has to do with carriers pushing them, and the Samsung presence in Best Buy stores.

Edit: I also see that you answered my question over there, thanks. While I might not agree 100%, I respect your opinions. There was a couple of threads/blogs floating around about people pulling their phone out of their pockets and having a cracked screen. Someone also stated that Sammy was going to switch back to GG2 because of it, but I haven't found any verification.