Completely incorrect. Profit DOES NOT equal sales. Sales, more commonly referred to as revenue, is at the TOP of the income statement. There are THREE types of profit: Gross, operating and net. The first is a measure of how much you make on the stuff you sell. The second is a measure how much you are spending on operations vs gross profit and net profit (the "bottom line" ) is an efficiency measure.
It is completely possible to have higher sales and lower net profit if you, say, spent more on marketing or took any kind of non-cash loss.
A more meaningful measure would be tracking EBITDA (earnings BEFORE interest, taxes, depreciation and amortization) especially as the last two are non-cash expenses.
Profit, net profit, being down 83% DOES suck but at least HTC IS profitable. Get really worried when it closes its fiscal year with deficit cash flow.
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This article also doesn't address the margins at all, as a percentage of income, etc. unless we're to assume expenses were flat. Basically it just says they made 41 million in profit in Q2 2013 an d50 million in profit in Q2 2012. But 41 million could easily be representing a higher pretax margin or gross operating margin than the 50 million from the previous year over year, if they spent more to get the 50 million in 2012 and lowered expenses in 2013. Or they could have done the reverse in expenses, in which case the margins are considerably worse.
Profit as a dollar amount compared year over year means very little to anyone unless you're a shareholder trying to calculate your share growth or decline. The general health of the organization can be more accurately represented by the ratio of profit to revenue.
But since they are kind enough to give us these numbers we can get all of the data we need easily enough. Not sure why the reporters or analysts didn't do this.
According to a combination of HTC's investor site and this article,
in Q2 2012 HTC had:
$3.03 billion in Revenue
$2.98 billion in Expenses
$50.2 million in Profit
1.66% Gross Margin
in Q2 2013 HTC had:
$2.35 billion in Revenue
$2.31 billion in Expenses
$41.6 million in Profit
1.77% Gross Margin
While the dollar amount decreased by the quoted 83%, the margin as a ratio has actually increased by 7%, meaning they're getting more bang for their buck. So yeah they brought in $677 million less in revenue, but they also decreased expenses by $669 million and only show the $8.5 million less year over year in actual profits not going to shareholders. 83% only sounds really bad when you don't know what it means.
For added info, in Q2 2011 HTC had $4.14 billion in revenue, 2010 was $2.01 billion, 2009 $1.27 billion and 2008 $1.15 billion. That trend line is pretty positive for the last 6 years, with each of the highest 3 being in the last 3 years. It's really only in the context of 2011 that 2013 looks terrible, but 2011 was almost as high as the previous 3 years combined, so it could be said to be an outlier.
Are you more interested in investing in a company that spends $10 to make $8 in profit or one that spends $2,000,000 to make $8 in profit? Your split is the same assuming equal number of shares, etc... but one of those is much more high risk to investors.