- Nov 16, 2010
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I'm not sure if the unlocked bit is going to appeal to more than a small niche...and that niche does already have the Nexus line. Now, I'm willing to accept the HTC 10 as a pseudo-Nexus as well, it's a more powerful option in the 5 inch space than the 5X. But I wonder how big of a market that actually is.
On the other hand, LG seems to have made a misstep with the G5, the modules not fitting well, and a lack of a module ecosystem so far, plus some build issues they have yet to work out, leaves HTC an opening to pick up market share. Which I think they will, it's a good alternative to the heavily-skinned Korean phones, and the ONLY lightly-skinned option carried by the phone carriers themselves, since Google pulled the Nexus from them.
It's a small, but growing niche. Estimates put the unlocked market at 9% in the US and growing. BLU, Apple, and Motorola apparently making up the majority of that 9%.