Apple has never cared about viral videos before. This should be no different. The last time they had an issue like this was the antenna issues on the 4. That affected every single device.....so should we assume that this is the same?
The fact that they thoroughly test for these types of stresses tells me some things. 1) They knew exactly how much force it would take for the iPhone to bend, and therefor accepted the possibility that they would see this in the real world by people that buy the phones. 2) They obviously tested competitive devices and know where they stand in the competitive landscape. They're not as strong.
Nowhere have I read anything that says they will replace phones that have bent from normal use (in this case, being placed in a pocket and sat down with it there). That's disappointing.
If this truly has only occurred 9 times they wouldn't respond IMO. It would just bring more attention to the problem instead of just letting it blow over, which it will.
If people are bending them in their back pocket by sitting on them, then Apple has no responsibility to replace them, IMO.
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