The V10 looked much better than the V20 but the simple design doesn't bother me as much as the features and functionality of the device. The V20 is still a durable phone even without the steel side rails. It's also an all metal design with a removable back. I plan on using a case with the phone as I do all phones I've ever owned...even the "flashy" Samsung ones. Bottom line is, if the phone does what the V10 did and better then I'll be happy. How it looks...I'll leave that to the people who use the device to attract attention to themselves.