I have serious doubts of this rumor, but I do feel that Samsung has really not been listening to their fan base and they seem to a bit all over the place with no real direction - so if this rumor turns out to be true, I couldn't say that I would be totally surprised. It's incredible for me to actually start to consider other brands but it has got me thinking with a wait and see as to what comes next. I tell you, when DJ Koh was moved away - everything has really gone on a downward trend. Samsung Mobile has been very tone deaf lately.
Remember when Samsung did that ad mocking iPhones that weren't coming with a charger? How many of us said that Samsung is going to regret that ad and sure enough - not even a few months ago and here we are facing no charging adaptors. The environment excuse was BS with Apple and it'll be BS with Samsung.
It'll be hard to move away from Samsung because I do like the fact that they are a major brand and that means there will be accessories for their models (albeit not to the level of iPhone) and they have a support system , while not perfect at all, exists enough for me to walk into a Samsung Customer Service center for help. But, I don't know - this new year, I can't definitively say for the first time in many years, that my next primary phone will be a Samsung.