And exactly what is "more fair"? You can't make first come, first served any more fair. Pre-order sales had already topped 728,000 by the 13th, and over 1 million by the 17th. Since only 50,000 $99 gift boxes were available, that leaves over 950,000 who were NOT going to get one.
I don't know Samsung's selection process and it doesn't really matter all that much. It's like complaining about standing in line at 2:00 AM the Thursday prior to Black Friday at Walmart to get one of five $100 70" TVs, and there are 30 people in front of you. Twenty-five people are NOT going to get one.