The killer is those access charges, in addition to the high rates for smaller amounts of data ($50 for 1GB, are you kidding me??) But those "access charges" are $30 a month for each dumbphone, and $40 a month for each smartphone, just for the privilege of actually being a part of the plan you already pay for. I currently pay $130 a month after a 9% discount and before $20 or so in taxes/fees, for 2 dumbphones and 1 smartphone on a 1400 Nationwide plan, and Unlimited Data and 500 texts for myself. With this new plan, I would be spending $120 a month just for the privilege of using the plan I already pay for. Which leaves about $10 for the plan itself, which ain't happening. So obviously I would stand to lose quite a bit of money with one of these new plans, and I don't see how VZW hopes to attract new customers when this is the case.
Sure, its nice to be able to share a bucket of data if you have to have artificially imposed data caps, but it has to be a reasonable amount. No way is 1gb gonna suffice for even 1 person with an LTE smartphone, much less a freaking family. I used to recommend Verizon to everyone because of their superior service, but I can no longer do that. They've shown they have no loyalty to long-time customers by ending Unlimited Data grandfathering, and now with this Share Everything plans, they don't even have a reasonable option for many customers, and I couldn't recommend anything even if I still wanted to.
I just hope Verizon gets burned so bad on this in terms of lost revenue that they are forced to go back to a more consumer-friendly structure.