When I had my bb (lol, SwiftKey auto correct wanted to make that bs... How appropriate is that?) Storm, at the time when I was having an assortment of problems, tech support made a note on my account so that I could exchange the phone at my local VZW store. I had purchased the phone online.
Not a bad thing for them in the long run. I established a relationship with the staff at that store and have now made the majority of my purchases there.
Sent from my Galaxy Nexus using Tapatalk
Actually, your experience was policy right up until March 31st 2011.
http://www.droid-life.com/2011/03/31/verizon-changes-certified-like-new-replacement-program-phone-protection-plans-now-a-must/
Seems on that date Big Red decided to centralize things. This has a variety of advantages for Verizon.
1) No need to distribute certified like new inventory for all available phones to each and every corporate store. By keeping inventory centralized, significant cost savings right here.
2) More objective appraisal of returned phone condition. Per the above link, a scratched and scuffed phone will trigger an additional fee for the replacement. By removing this step from the front-line employees (who might be more inclined to give the phone a more optimistic condition rating because the customer is right there) Verizon avoids situations where a customer brings in a beat to hell device with trumped up problems and walks out with a pristine certified like new device.
3) By making the process 'less easy' (poor choice of words) people may think twice about returning their phone. In theory, only those that truly want a replacement device would be willing to jump through the extra hoops Verizon has laid out.
As a consumer and customer of verizon, I agree all this is a PITA. As an objective bystander, I can't help but concede this is a shrewd move on their part.
