Yea these are AirPush ads, NOT TEXT MESSAGES.
To the guys saying report them to google, google supports these ads and knows about them fully and they are not malicious, that is for reporting malware.
I do not like ads, would not install an app that had these, but you guys do have to think, after a dev spends 100's of hours writing an app and no one clicks on his regular ads and hes only earning pennies a day, he will be forced to do something, and AirPush pays a ton I think.
So if you see a regular ad in an app that you are even slightly interested in, click on it, it costs you nothing but a few seconds and throws a few cents in the devs direction and may keep them from resorting to crap types of ads like these.