The marketing hype surrounding the GS4 this past week was incredible - and a sure sign that, at least this year, Samsung and Apple are again going to dominate. The average consumer gets their tech news from mainstream media like CNN, the local news, or social media, and Samsung dominated on nearly every outlet. The sheer hype behind the "Apple killer" that Samsung has become synonymous with is a good sign for them.
We have a reference point to compare it to - HTC's unveiling of the One a few weeks back. It simply received 0 media exposure outside of tech websites, who were far more concerned with the PS4 release on that day. (Even BlackBerry Z10 outing received massive media attention).
Regardless about how you feel about build quality, which features are desired by the market, and which phone is truly superior, you can't deny Samsung remains leaps and bounds ahead of HTC from the perspective of hype. And that's going to go a long way in driving consumers to the GS4 over the One this spring.
There are always going to be perceptions about features but, in my opinion, all that seems to matter with consumers these days are features they can identify with (with little knowledge of real, technological specifications). The GS4 has a massive screen that dwarfs the iPhone, it has a 13MP camera, and it has an HD screen. We all know that NONE of these features make a phone superior - but these features are far more palatable to the average consumer. And so called gimmicks like the latest array of features Samsung touted last week are exactly the kind of features that entice customers, whether or not they will actually use them in the end (see: Siri).
HTC missed the ball on two things: screen size and easily marketable specifications. I believe they're going to have an incredibly difficult time convincing customers that their low megapixel camera takes better pictures than the 8 and 13MP standards on the market (although this indeed may be true). And side by side, the GS4 is going to dwarf the One in size, appearing superior although that may not be the case. And although the aluminum finish may win over some aesthetic-centric consumers, those people were probably headed in the direction of the iPhone anyways.
I agree with earlier posters: all HTC needs to do is steal back some market share from Samsung to appease their investors and shareholders. But to suggest the one will outsell the GS4 is a very ambitious claim.
Sent from my SAMSUNG Galaxy S3 on Sprint