If you're looking for a reason to "sell" as to why buy at Best Buy, here it is.
VZW has discontinued the NE2 upgrade and the early annual upgrade with all new contracts. What these programs used to do was to allow you to purchase a heavily discounted (subsidized) phone after either 12 months (annual upgrade) or 20 months (NE2). What Best Buy is offering with its Future proof "Buy-Back" program is a way for you to essentially get a heavy discount if you decide to upgrade after 6 months but before 24 months. Fifty percent of the Best Buy suggested retail will be approx $375 on the Thunderbolt, for instance. So, even paying retail to upgrade to another phone within 6 months will be kinda like the old VZW annual upgrade and/or NE 2 program). You cannot get any of this with VZW anymore. And, yes, I know that the annual upgrade is intirely different than the NE2 program.
Even though the free Buy-Back promo is gone, the $60 to get into the mobile phone Buy-Back program isn't so bad, considering that with Verizon there is no possibility at all of any discount in less than 2 years after this purchase.
The above is why I would like to buy at Best Buy. But since I'm doing an annual upgrade, I can't. Boo-hoo.
-Frank