I know you were not asking me, but you can't assume people on unlimited data are paying more for it.
I have 3 lines. 2 smartphones both with unlimited data, and 1 basic (dumbphone) line.
1400 shared "anytime" minutes. Unlimited minutes to all Verizon phone numbers, unlimited minutes nights and weekends, and unlimited calling to 10 "Friends and Family" numbers. My last billing cycle we used 55 of those 1400 anytime minutes, the rest were covered by the other categories. So switching to unlimited calling minutes does nothing for me.
Unlimited txt on all 3 lines.
Unlimited data on both smart phone lines. I used 17GB on my line last month and my wife used 6GB. The basic line is used by an older parent who doesn't want a smartphone.
Total bill before taxes: $127.95
AND I get 2 year upgrade pricing whenever I upgrade my smartphones (we get 3 upgrades every 2 years). Current plans cannot even come close to what I have now.