Frankly, this is a matter of opinion. I know what happened with JCPenny, but I disagree with the idea that Verizon's pricing is set to make you feel like you're getting a deal. They aren't exactly offering coupons or promotions all the time on their monthly plans. This price change is not promotional but rather a half-hearted shot in the pricing war T-Mobile started.It is correct. Google it.
This isn't a matter of opinion. There is actual data on this.
Why would I do that? They have the best coverage and reliability and that's what works best for my family at the moment, but I realize I'm getting raked over the coals for it. There's no deal about it. It's a premium price for the best product, but that'll only hold up as long as the other guys are still way behind themThen leave.