Verizon More Everything Plans

hokiesteve

Well-known member
Sep 11, 2011
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Go back to your original post. You asked why their pricing can't be straight forward. Here is the answer - because consumers don't respond well to straightforward pricing. JC Penny is just the most recent example of that.

If you want to blame anyone, blame the consumer. Companies do this because consumers respond to it.

It is like all the people who complain about negative campaign ads and then go out and vote for the people who ran the negative ads. Politicians run negative campaign ads because they work to get them votes. It is the voters you need to complain about.

Same thing - companies do what works on joe average idjut and politicians do what works on joe average idjut.

The problem is that the world is filled with joe average idjuts. The companies aren't the idjuts. They are smart and price things in a way that consumers respond to.


Clearly pricing doesn't matter to you. You are staying with Verizon for reasons other than pricing. And Verizon knows there is this segment of the market. So they can get away with all kinds of pricing games and you will still stay. So you asked why they do this. The answer is because they can.

Again. I disagree. Convoluted pricing doesn't draw consumers in.

Being competitive does and that's what Verizon is doing. They're trying to keep their prices just a bit over their competitors because they can pick up and retain those who prioritize network quality and coverage over price. I don't think convoluted pricing is required to do that though. Share Everything is a perfect example of a minor tweak to their existing plans without making it too convoluted. They should just take a page from T-Mobile and ditch subsidies all together, ditch the Edge plan and simply remake it to be price per voice line/data only line + price per data plan with either paying for a device up front or financing it. I'm sure there are values that they could plug in there to make sense and preserve their profits. It's all the if....thens that drive me nuts. AT&T is just as guilty.
 

Cozume

Banned
Jan 25, 2014
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Again. I disagree. Convoluted pricing doesn't draw consumers in.
You can disagree all you want, but the facts are what the facts are. Consumers respond to convoluted pricing especially when pitched to them in high pressure sales situations, which is why the Verizon reps are on commission. When JC Penny got rid of convoluted pricing, their revenue went down. And when they brought it back, their revenue went up. That is just one example.

You are giving the average joe too much credit. JC Penny made that mistake, too. Now they know better.
 

hokiesteve

Well-known member
Sep 11, 2011
212
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You can disagree all you want, but the facts are what the facts are. Consumers respond to convoluted pricing especially when pitched to them in high pressure sales situations, which is why the Verizon reps are on commission. When JC Penny got rid of convoluted sale-based pricing, their revenue went down. And when they brought it back, their revenue went up. That is just one example.

You are giving the average joe too much credit. JC Penny made that mistake, too. Now they know better.

Fixed that for you.
 

Ry

Moderator Captain
Trusted Member
Nov 16, 2010
17,654
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Better and better in terms of coverage? That I can agree ... anything else is opinion :).


Sent from my T-Mobile Note 3 using AC Forums.

If they made "deep" price cuts, it could cause them to acquire more customers, taking up capacity on the network, thus degrading performance.

Posted via Android Central App
 

dpham00

Moderator Team VP
Moderator
Apr 23, 2011
30,106
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You can disagree all you want, but the facts are what the facts are. Consumers respond to convoluted pricing especially when pitched to them in high pressure sales situations, which is why the Verizon reps are on commission. When JC Penny got rid of convoluted pricing, their revenue went down. And when they brought it back, their revenue went up. That is just one example.

You are giving the average joe too much credit. JC Penny made that mistake, too. Now they know better.

Convoluted pricing absolutely works. When I go to the store with my wife or girlfriends, they see oh, 40% off, great deal! I explain, but they have 40% off every day... Doesn't seem to sink in. Or msrp pricing on some items which are way jacked up. Or where items will say $x dollar value.

They are all games. Really you need to know what the normal price is, don't base it on a sticker.

With regards to Verizon, yes their pricing scheme is Convoluted, but knowing how to play the game can be very beneficial to the consumer. Yes it requires a bit of work and using the road less traveled, but can be well worth it. With my current Verizon plan, no one can even come close to it.

Sent from my Verizon Samsung Galaxy Note 3 via Tapatalk Pro
 

dpham00

Moderator Team VP
Moderator
Apr 23, 2011
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It sounds extremely confusing when you are looking at the changes to the existing plans. I'm sure once they post up a table on their site with pricing, it won't be this confusing.

It'll be just as it is now: $__ for __GB of data on Share Everything. $__ for __GB of data on More Everything. $__ access fee for Basic on Edge, $__ for Smartphone on Edge.

Then people just add up the numbers and compare to their existing plan, if they were thinking of changing from legacy plans or switching to Edge. It's just confusing now since we're just reading these "If... Then..." statements about what you were getting vs. what you will get...

I dunno, I'm confusing myself at this point.

Even tmobile has had deceptive practices at the time when they rolled out their simple choice plan, to the point that they were sued by a state attorney general, and had to agree to modify their practices.

Sent from my Verizon Samsung Galaxy Note 3 via Tapatalk Pro
 

fofjjsr

Android4life
Aug 18, 2011
1,026
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Personally, the reduction in smartphone line access charge requiring edge is a deal breaker since you must buy full priced phones from Verizon and always must be on edge.


Att msv is way better because you can byod, and no requirement to buy full priced phone from them.


I think that this is a marketing tactic to say the have the plan

Sent from my Verizon Samsung Galaxy Note 3 via Tapatalk Pro

You are talking about the AT&T plans that you see in the new commercials with the Verizon employees asking questions? You may want to read about those plans if so, because they are actually set up similar, and Verizon throws in a few perks.

Big Red Note 3
 

fofjjsr

Android4life
Aug 18, 2011
1,026
7
0
You can disagree all you want, but the facts are what the facts are. Consumers respond to convoluted pricing especially when pitched to them in high pressure sales situations, which is why the Verizon reps are on commission. When JC Penny got rid of convoluted pricing, their revenue went down. And when they brought it back, their revenue went up. That is just one example.

You are giving the average joe too much credit. JC Penny made that mistake, too. Now they know better.

AT&T reps work on commission as well...

Big Red Note 3
 

Almeuit

Moderator Team Leader
Moderator
Apr 17, 2012
32,273
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You are talking about the AT&T plans that you see in the new commercials with the Verizon employees asking questions? You may want to read about those plans if so, because they are actually set up similar, and Verizon throws in a few perks.

Big Red Note 3

What perks do they throw in versus AT&T?

Sent from my T-Mobile Note 3 using AC Forums.
 

raichur0xx0rz

Well-known member
Jul 15, 2011
381
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Even tmobile has had deceptive practices at the time when they rolled out their simple choice plan, to the point that they were sued by a state attorney general, and had to agree to modify their practices.

Sent from my Verizon Samsung Galaxy Note 3 via Tapatalk Pro

Well, I would venture to say that T-Mobile's verbiage is even worse than Verizon since they throttle data, but whatever haha
 

Eclipse2K

Well-known member
Mar 22, 2011
5,721
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I assume my dads new plan has been active for a while now but he was paying $50 for 450 Minutes + 1000 texts in his basic phone. I noticed Verizon had a Share Plan for one line that included Unlimited Minutes & Text + 250 MB of Data for $45.

Great deal if you ask me. The More Plans in general look great but still with a single line and Unlimited Data my best bets are either keep my plan or sign up for the Loyalty Plan.

Samsung Galaxy Note 3 (Verizon)
 

dpham00

Moderator Team VP
Moderator
Apr 23, 2011
30,106
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Let me know if I did my analysis right



Assume 5 smartphones on a 10gb plan

Subsidized phones every 2 years
$7,200($300 x 24 MEP monthly access)
$1,000($200 x 5 - iPhone)
$150($30 x 5 - upgrade fee)
$8,350Total Cost using subsidy

Edge phones every 2 years
$4,800($200 x 24 MEP monthly access)
$3,250($650 x 5 - iPhone)
$8,050Total Cost using edge

Subsidized phones 1st year, unsubsidized 2nd year, assume trade in each phone
$7,200($300 x 24 MEP monthly access)
$1,000($200 x 5 - iPhone sub)
$3,250($650 x 5 - iPhone unsub)
$150($30 x 5 - upgrade fee)
-$3,000($300* x 10 iPhone Trade in value)
$8,600Total Cost using subsidy
*iPhone 5 trade in value from Verizon as of 2/16/14

Edge phones every year, for 2 years
$4,800($200 x 24 MEP monthly access)
$6,500($200 x 10 - iPhone)
$11,300Total Cost using edge



Sent from my Verizon Samsung Galaxy Note 3 via Tapatalk Pro
 

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