Go back to your original post. You asked why their pricing can't be straight forward. Here is the answer - because consumers don't respond well to straightforward pricing. JC Penny is just the most recent example of that.
If you want to blame anyone, blame the consumer. Companies do this because consumers respond to it.
It is like all the people who complain about negative campaign ads and then go out and vote for the people who ran the negative ads. Politicians run negative campaign ads because they work to get them votes. It is the voters you need to complain about.
Same thing - companies do what works on joe average idjut and politicians do what works on joe average idjut.
The problem is that the world is filled with joe average idjuts. The companies aren't the idjuts. They are smart and price things in a way that consumers respond to.
Clearly pricing doesn't matter to you. You are staying with Verizon for reasons other than pricing. And Verizon knows there is this segment of the market. So they can get away with all kinds of pricing games and you will still stay. So you asked why they do this. The answer is because they can.
Again. I disagree. Convoluted pricing doesn't draw consumers in.
Being competitive does and that's what Verizon is doing. They're trying to keep their prices just a bit over their competitors because they can pick up and retain those who prioritize network quality and coverage over price. I don't think convoluted pricing is required to do that though. Share Everything is a perfect example of a minor tweak to their existing plans without making it too convoluted. They should just take a page from T-Mobile and ditch subsidies all together, ditch the Edge plan and simply remake it to be price per voice line/data only line + price per data plan with either paying for a device up front or financing it. I'm sure there are values that they could plug in there to make sense and preserve their profits. It's all the if....thens that drive me nuts. AT&T is just as guilty.