I have to admit, there are a lot of panic comments here.. The simple answer is, you don't have to change a thing. You are "not" being force to switch to this plan. If you have unlimited data you keep it, if you are upgrading to the "subsidized" S3 ( like I know a lot of you are..) just do it by the 28th. If you are not upgrading like me ( waiting on the G-Note 2 ) nothing changes. And when my phone comes out all I will have to do is pay "Retail Price" for it and I keep my unlimited data through my contract ( July 2013 ) and "after" my contract.. Purchasing phones at retail prices your plan stays the same.. "forever" If you could afford it, you could change phones every month if you wanted to pay retail.. After June 28th though, any subsidized phone "will" yank you off your unlimtied data plan.. period.. Any phone you buy retail after June 28th will not.. This new structure will benifit some, and increase cost for others, it's a case by case basis situation but suprisingly, it not that bad of a deal for 2 lines / 6 gigs on the best 4G LTE out there.. Ya gotta pay to play with the best