Yea, cringe is another word I could see applying to it. I'd rather have just had Rick Osterloh run the thing and rotate a few other people in. I guess they did the presentation for the mainstream public as opposed to more techy people. Some of those features they talked about are cool, but likely not that useful in everyday life. The Magic Cues seem great. The camera coach doesn't seem as useful.
Apparently Fallon has done Samsung phone stuff as well. But yea, I picture him as an iPhone person like much of the general populace