I recently tried to get friends to move our cross-platform chat from SMS/MMS to Signal, mentioning open source, security, content quality and rich messaging features. Not happening, and it only takes one resistant person to block it.
In this case, the one person is the only iPhone in the group, with the annoying "loved an image" to the rest of us. He was a long time Pixel owner who claimed he wanted to FaceTime w/his daughter who was going off to college. Two years later, and he says he's done that just twice since she left. An example of the full effect of Apple's BS.