Brand loyalty among Google Pixel users has dropped 18.8% from 84% in 2019 to 65.2% in 2021

[Morty2264]

I wonder what other "loyal user stats" are for other manufacturers and platforms, across the board. COVID definitely messed with people's finances this year - mine included. Lots of people may have had to not buy a new phone; switch to a lesser-expensive brand; or not buy a new phone altogether.

I'm not defending Pixel - though I admit that I do love the brand - but I'm curious to know if users needing a new phone shopped more economically than stuck with a specific brand.

 

[I Can Be Your Hero]

I wonder what other "loyal user stats" are for other manufacturers and platforms, across the board. COVID definitely messed with people's finances this year - mine included. Lots of people may have had to not buy a new phone; switch to a lesser-expensive brand; or not buy a new phone altogether.

I'm not defending Pixel - though I admit that I do love the brand - but I'm curious to know if users needing a new phone shopped more economically than stuck with a specific brand.

The article talks about other phone brands and loyalty. iPhone has 92% loyalty, Galaxy 74% loyalty, Pixel has 64% loyalty. Loyalty being would they consider buying another phone from that brand, or would they be looking into other alternatives.

If the financial status due to COVID19 was the case - with customers shopping more economically, then I'd imagine we should have seen less brand loyalty for Apple, not more, as their phones are quite expensive on the market. Yet they have very high customer loyalty, even in uncertain economic times such as the pandemic.

In addition, the most popular Pixel phones seems like theyre the 'a' series of phones; 3a, 4a, 4a 5G simply because they are the cheapest. With uncertain economic times, you'd think that customers would want to stick to the cheap Pixels, yet, according to the poll, 35% would be inclined to look elsewhere. Seems like even the cheaper phones might not be satisfying customers.

 

[mustang7757]

The article talks about other phone brands and loyalty. iPhone has 92% loyalty, Galaxy 74% loyalty, Pixel has 64% loyalty. Loyalty being would they consider buying another phone from that brand, or would they be looking into other alternatives.

If the financial status due to COVID19 was the case - with customers shopping more economically, then I'd imagine we should have seen less brand loyalty for Apple, not more, as their phones are quite expensive on the market. Yet they have very high customer loyalty, even in uncertain economic times such as the pandemic.

In addition, the most popular Pixel phones seems like theyre the 'a' series of phones; 3a, 4a, 4a 5G simply because they are the cheapest. With uncertain economic times, you'd think that customers would want to stick to the cheap Pixels, yet, according to the poll, 35% would be inclined to look elsewhere. Seems like even the cheaper phones might not be satisfying customers.

So you getting pixel 6 when it comes out ?

 

[davidnc]

Is Pixel brand strong? Probably not since sales are no where near Samsung or Apple and never will be.

Are Pixel phones great? It's great for me and that's all it matters. I'll continue to buy the latest Pixel every year.

Is this survey good? It's crap ... I never trust these kind of surveys anyway irrespective they paint a good or bad picture.

I agree

 

[swebb]

In particular, I don't even believe the 84% baseline loyalty for Google from 2019. Seems way high. Also, throw iPhone out of this, as the Apple ecosystem only has one choice.

This survey is only measuring responses to something that hasn't happened yet, i.e. what they think their next phone purchase will be. The real question is what did they actually buy?

 

[I Can Be Your Hero]

In particular, I don't even believe the 84% baseline loyalty for Google from 2019. Seems way high. Also, throw iPhone out of this, as the Apple ecosystem only has one choice.

This survey is only measuring responses to something that hasn't happened yet, i.e. what they think their next phone purchase will be. The real question is what did they actually buy?

Yeah I thought the 84% brand loyalty for Pixel phones was too high as well, but that's their figures. 65% seems high too, but that's what the data.

iPhone should be included as it's a pool on whether people would considering switching from their phone brand of choice. It's not about how many phones with iOS there are, it's whether an iPhone user would consider switching to a Galaxy, Pixel, Motorola phone etc.

And seeing as Pixel phone sales seem to be dropping (at least for the flagships), it looks like people moved on from the Pixel brand. The bulk of the sales now seem to be on the budget 'a' line now as the premium Pixel line didn't work (which is no surprise - charging a premium price for a less than premium phone is not a winning formula).

Whether Pixel owners do move or not is another question and we won't know the answers until Google release phone sales numbers, which they won't do, but their strategy to dump the premium line and focus on the budget phones is very telling.

 

[Not Quite Right]

Not surprised. The Pixel line has no direction and the competition just zooms past it with Google seemingly living in a bubble and not understanding that there are excellent products out on the market at better prices.

The Pixel phones don't sell well at all, and with brand loyalty dropping, they're going to sell even worse.

I guess the real question is what do you care? Spreading FUD for no apparent reason other than stirring up the local natives is beneficial to no one.
Don't like Google and their phones, I would suggest moving on because your efforts to be a harbinger of Googles demise as a cellular vendor is completely lost on me and I'm sure others as well.

 

[Wiley_11]

I guess the real question is what do you care? Spreading FUD for no apparent reason other than stirring up the local natives is beneficial to no one.
Don't like Google and their phones, I would suggest moving on because your efforts to be a harbinger of Googles demise as a cellular vendor is completely lost on me and I'm sure others as well.

 

[Daveya]

These aren't facts, it's just a poll and we've no idea where those polled were pulled from . It may be true , it may not be.

 

[swebb]

iPhone should be included as it's a pool on whether people would considering switching from their phone brand of choice. It's not about how many phones with iOS there are, it's whether an iPhone user would consider switching to a Galaxy, Pixel, Motorola phone etc.

Then the survey is not a fair comparison. People overwhelmingly stay with their existing ecosystem, Android or IOS. One phone choice for IOS versus many for Android does not make a fair comparison. Maybe have more focused surveys: ecosystem versus ecosystem; Android users only; or whether people are more interested in flagship, mid-range, or budget phones. A focused survey would have much more validity.

Whether Pixel owners do move or not is another question and we won't know the answers until Google release phone sales numbers, which they won't do

You're pretty much saying that this poll doesn't hold water.

but their strategy to dump the premium line and focus on the budget phones is very telling.

All that means is they made a business decision. The market for $1,000+ phones is limited. If they can't, or don't want to, compete in it means nothing more than that.

 

[Smokeaire01]

The more important question is what is Google's intention in the Pixel line of phones? Is it to eventually outsell other manufacturers phones? I sincerely doubt it.
Is it to create pure Android reference phones? This is the more likely purpose of the Pixel line. The Pixel line also demonstrates that flagship components aren't needed for great performing phones at reasonable and affordable prices. These phones demonstrate the law of Diminishing Returns "proportionally smaller profits or benefits derived from something as more money or energy is invested in it."
So we might think Pixel sales aren't impressive at all but Google may be very satisfied with the returns they receive with the sales they get.
I don't think using the standard business model to judge the success or failure of the Pixel phone sales is even relevant.

 

[Morty2264]

The article talks about other phone brands and loyalty. iPhone has 92% loyalty, Galaxy 74% loyalty, Pixel has 64% loyalty. Loyalty being would they consider buying another phone from that brand, or would they be looking into other alternatives.

If the financial status due to COVID19 was the case - with customers shopping more economically, then I'd imagine we should have seen less brand loyalty for Apple, not more, as their phones are quite expensive on the market. Yet they have very high customer loyalty, even in uncertain economic times such as the pandemic.

In addition, the most popular Pixel phones seems like theyre the 'a' series of phones; 3a, 4a, 4a 5G simply because they are the cheapest. With uncertain economic times, you'd think that customers would want to stick to the cheap Pixels, yet, according to the poll, 35% would be inclined to look elsewhere. Seems like even the cheaper phones might not be satisfying customers.

You bring up valid points, especially with the economic pricing of the 'a' line, as well as how they are the more popular Pixel device. They've definitely become more popular and a 'choice' Pixel phone.

 

[eric002]

I've always had pixel since 2xl,3xl,4xl and 5 and I'll continue with pixel brand going forward.

yeah I agree with you Mustang! I’ve had pixels since my three XL and I don’t plan on leaving camp anytime soon. My five is wonderful! Does everything that I would wanted to do and more! Better life is sensational like we all know!

 

[mustang7757]

yeah I agree with you Mustang! I’ve had pixels since my three XL and I don’t plan on leaving camp anytime soon. My five is wonderful! Does everything that I would wanted to do and more! Better life is sensational like we all know!

To me I don't care if they sell good or not , I like their phones , if they keep selling I'll buy it.

 

[eric002]

To me I don't care if they sell good or not , I like their phones , if they keep selling I'll buy it.

I completely agree with you! I feel the same exact way as well!

 

[mggm100]

Sorry, but this article just seems like rumor-mongering clickbait.

 

[eric002]

Sorry, but this article just seems like rumor-mongering clickbait.

Yeah, to some extent, I must agree with you as well. Got a love those Clickbait articles unfortunately ������

 

[dmxjago]

To me I don't care if they sell good or not , I like their phones , if they keep selling I'll buy it.

Echo that.

 

[YankInDaSouth]

Still rocking my Pixel 3 which is the longest I've EVER used 1 phone during my smartphone "career" ... and I'd likely still have my 2XL if the upgrades of the 3 didn't sway me away (as well as the desire for a smaller phone that wasn't gimped in specs). There's just something about the simplicity, the baked-in Google software goodness and an incredible point-and-shoot camera that I can't seem to stray from (and I've tried but kept coming back to my ole reliable Pixel 3).

Pixel 4 series didn't have enough to pull me away ... The 5 was close (and still is), but I'm trying to hold off to see what the 5a and 6 series have to offer before I officially retire my trusty P3 (plus I LOVE my front firing speakers!!).

I just cannot see myself using a device from a different manufacturer as long as I've stuck with my Pixel 3. While they no doubt offer VERY enticing looking devices, I've been down that road a few times and inevitably I find myself regretting the decision to leave the Pixel line.

 

[eric002]

Still rocking my Pixel 3 which is the longest I've EVER used 1 phone during my smartphone "career" ... and I'd likely still have my 2XL if the upgrades of the 3 didn't sway me away (as well as the desire for a smaller phone that wasn't gimped in specs). There's just something about the simplicity, the baked-in Google software goodness and an incredible point-and-shoot camera that I can't seem to stray from (and I've tried but kept coming back to my ole reliable Pixel 3).

Pixel 4 series didn't have enough to pull me away ... The 5 was close (and still is), but I'm trying to hold off to see what the 5a and 6 series have to offer before I officially retire my trusty P3 (plus I LOVE my front firing speakers!!).

I just cannot see myself using a device from a different manufacturer as long as I've stuck with my Pixel 3. While they no doubt offer VERY enticing looking devices, I've been down that road a few times and inevitably I find myself regretting the decision to leave the Pixel line.

Yeah That's exactly how I feel! I absolutely love my 5 and I wouldn't go to any other company. If I REALLY wanted to I might try out OnePlus. However, I'm not so sure that all of their top-end phones are compatible with Verizon's LTE/5G network. That's the problem. I'm a Googler for life!