HTC struggling to sell 1 million HTC 10 units this year?

[Golfdriver97]

Not having it released as an AT&T phone lost it for me. Can't afford to drop $700 at once on an unlocked version. AT&T would have had another line from me, but that's not how it worked out.

 

[dpham00]

Charge $100 for the HTC and they'd still go for the Samsung or Apple almost every time. Their sales increase would be minimal at best as a result of lower pricing. Low pricing, great features, great marketing, etc will almost never be a reason to buy an HTC over its competition in markets where Samsung and Apple rule. 0.02¢

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I would bet if they sold the 10 for $100, that it would sell really well. It is really a different target audience, if they priced it as such.

And keep in mind the huge marketing campaign for the s7... Free vr, s2 watch, BOGO... Those in essence made the s7 very affordable, and even my friends not tech savvy were talking about it. In contrast, I haven't heard of anyone talk about the 10.

 

[Stevenmc8602]

I don't think a lot of y'all get what good marketing is.... It isn't constantly putting it in ppl face, it is showing the value to ppl...

Plain and simple ppl are not seeing the value in the device, as many stated lowering the price wouldn't really made a difference... If it was a couple hundred dollars cheaper than every other flagship than a lot of ppl would've been wondering what's wrong with the phone that it is or could be sold so cheap..
Everyone in sales no price doesn't sell

 

[NEXUS_HTC_PS]

I don't think a lot of y'all get what good marketing is.... It isn't constantly putting it in ppl face, it is showing the value to ppl...

Plain and simple ppl are not seeing the value in the device, as many stated lowering the price wouldn't really made a difference... If it was a couple hundred dollars cheaper than every other flagship than a lot of ppl would've been wondering what's wrong with the phone that it is or could be sold so cheap..
Everyone in sales no price doesn't sell

Exactly this! This is what I was trying to get across with how LG tried so hard to show the value of its differentiating features.

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[D13H4RD2L1V3]

There's another issue that I think contributes to the poor sales.

Galaxy S7 & S7e launch date: March 11
LG G5: April 1st

The HTC 10 launched later than those 2. Granted, the G5 is not very significant since it also seems to be flopping in the sales department for LG, but the S7 launched much earlier than the 10. Nearly a full-month earlier. So, Samsung could have had a month's worth of sales all secured already by the time the HTC 10 was a thing.

 

[Stevenmc8602]

Exactly this! Share what I was trying to get across worthy how LG tried so hard to show the value of its differentiating features.

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It's just finger print scanners... The first phone I had with one was a Motorola atrix and everyone was like why u need that no it's just a gimmick then the iPhone and Samsung put one on their phone and now a lot of ppl want it on their phone and sees it as a necessity...

They have to get ppl to want to change their habit of going to apple or samsung...until they do no matter how amazing the device is it will struggle.

Just last year so many ppl online were saying how they didn't care how external speakers on phones sound like bc they either only listen through ear phones or Bluetooth speakers, so HTC stepped it up and made the earphone output awesome and now what ppl say "oh, the sound is only better with earphones, it's just a little better through speakers"

I hate to say it but HTC need to do what Samsung did when it got popular... I know all of y'all remember all those commercials are Samsung was belittling apple without directly saying their name... The whole oh your phone can do this well look what my phone does campaign

 

[usguyver]

When you are struggling year by year with sales and recognition, your only way out is to standout from the crowd, no matter how good your marketing is if you have a mediocre product you can fool some but not everybody, so in the situation that HTC is right now, they MUST do both, good marketing and a standout phone, and right now they don't have any of those.

I have my S7 edge since launch and bought the HTC 10 from T-Mobile the same day it was available at my local store and for the past month and a half I've been switching phones every 5-7 days, my preference, the S7 edge, too many things that I use, too many standout features, things like Edge screens (some hates them and others say that are gimmicks, but nobody can say that they are unique), IP68 (No worries living on an Island on the Caribbean because of Dirt and water), Wireless Charging and fast Wireless Charging (Simply great and convenient), Bigger Battery, Better Screen (personal preference of course), better camera ( even with latest HTC 10 updates it still a little behind the Samsung ones, I can tell you by doing a direct comparison with the 10 and my wife's S7 at my daughter's Graduation) , Samsung Pay (Unique and great feature), MultiView (Multi-Tasking), Native Video calling and Enhanced Messaging, etc...

I'll stop right there because it's obvious that you got my point already, when you are in HTC position you need to come with a Killer phone, killer in every aspect, that even AT&T will beg you to allow them to sell it, HTC has created in the 10 their best phone yet, but besides the Sound (only by headset because the speakers to me are just meh) they just have "another" great android phone, nothing to standout, and that's exactly their problems right now, how can they attract people to buy their phones if they are not even on the stores display, people on forums are just an insignificant percent of the total market, people that know about the HTC 10 are people like us that come to forums like this and demands the phone from the stores (like I needed to do because the employees didn't even know it had been released) and then to pay the exact same price than a S7? Ehh for most people that's an immediate no, most people don't even know who HTC is, and for us that know, we have serious doubts of how long they can keep the business rolling, so no matter if you offer me 10 years of free Screen and battery replacement, what matters to me if you are going to be there to back it up.

It's simply a shame as the HTC 10 is a great phone, I certainly enjoy using it, but don't fool yourself the S7 edge is Samsung's best yet also and those who say that it lags and that 10 bests it in other than the Sound either they have never used a S7/S7 edge, got a bad one or are simply fooling themselves. Both are great phone and obviously Samsung will always sell ( at least for now) tons more than HTC and the rest of OEMs on the Android world, but it's not people's fault or ignorance the reason of HTC debacle, it has always been their stubbornness on adjusting to the market and its changes, great phone but not a standout one.

I like to point out that even though you have both S7 Edge and HTC 10. That they S7 Edge which I sell at Best Buy to a lot of people is it just a gimmick. HTC 10 is the best phone they have ever made. I have it I have switched from it to a couple different phones it is just the best phone I have ever used. I have no issue with the camera the camera gives better contrast Clarity and color compared to the S7 which my friend and co-worker have. I am the only one at my work that has the HTC 10. All my coworkers are jealous and wish we would sell it. It is all about marketing and being out there.
Now to your point that if someone says that the HTC 10 it's better than S7 in a few other ways or the S7 Edge. They have either not used it or they have had gotten a bad unit. Now I work at Best Buy. I have a lot of co-workers who have that 7 in S7 Edge. Again I have used it and one thing that is definitely better than the HTC 10 then the S7 or S7 Edge is the fingerprint scanner. I had a customer that came in couldn't get his fingerprints Canda work on his at 6 I even tried the same thing on an S7 of my coworkers and the customer had trouble. He was ready to throw it against the wall and not show them my phone easily did it had him do it. He loves us so much that he said he wanted to go to the Verizon store and get the HTC 10. So there are few things that the HTC 10 can do a lot better than the S7 or S7 Edge. Now again from me the edge of the S7 Edge I would never use. And I still even though Samsung's Touchwiz has been slim down a lot I still feel it's a Kiddush looking user interface. I have always loved HTC Sense because it is always been a sophisticated looking user interface. And it just works better. I think it's their marketing. The reason I think AT&T decided not to have and sell their phone is because they felt like they didn't sell enough and nines to justify it now that's just business. However I did talk to my AT&T representative and got to know that he knows a lot about HTC 10. And they can tell how many ACC teams are being used on their Network by the IMEI. He told me there is about 100000 Orso unlock HTC 10 is being used on their Network. And that AT&T may sell it later on.

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[Habiib]

I don't think a lot of y'all get what good marketing is.... It isn't constantly putting it in ppl face, it is showing the value to ppl...

Plain and simple ppl are not seeing the value in the device, as many stated lowering the price wouldn't really made a difference... If it was a couple hundred dollars cheaper than every other flagship than a lot of ppl would've been wondering what's wrong with the phone that it is or could be sold so cheap..
Everyone in sales no price doesn't sell

I disagree wholeheartedly, especially when it comes to HTC. I believe they could market the value aspect all day long and still they'd not make much advancement in market share or sales. Whether they focus on what the device and do or how it can improve the user experience, they are not going to be viewed as a viable alternative to the Apple/Samsung duopoly (in the markets where that applies). Factor in brand loyalty, notoriety, presence in various consumer markets, etc that Apple and Samsung have, and that makes it seem evident that HTC's inability to sway consumers is a problem that no marketing, innovation, and pricing can fix. I'm open to hearing a scenario where you think your assertion would work.

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[Almeuit]

That they S7 Edge which I sell at Best Buy to a lot of people is it just a gimmick.

I don't get this .. How so? It works just as good as other phones so how is the entire phone a gimmick? Or did you mean they have some features that are "gimmick" like?

 

[Almeuit]

I don't think a lot of y'all get what good marketing is.... It isn't constantly putting it in ppl face, it is showing the value to ppl...

And how do you show value to people if you don't put it in their face to show them how good it is?

 

[usguyver]

Not having it released as an AT&T phone lost it for me. Can't afford to drop $700 at once on an unlocked version. AT&T would have had another line from me, but that's not how it worked out.

You could have always done PayPal credit like I did I got a $5,000 limit and with six months 0 financing.

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[usguyver]

I don't think a lot of y'all get what good marketing is.... It isn't constantly putting it in ppl face, it is showing the value to ppl...

Plain and simple ppl are not seeing the value in the device, as many stated lowering the price wouldn't really made a difference... If it was a couple hundred dollars cheaper than every other flagship than a lot of ppl would've been wondering what's wrong with the phone that it is or could be sold so cheap..
Everyone in sales no price doesn't sell

I have seen commercials on TV about the HTC X front facing camera and back camera. How Android pay works better on the HTC 10. I seen a couple different commercials with HTC 10 that shows the value of the phone I have shown and actually sold two or three HTC 10 then the last two in the last week now that's not a lot. But since I work at Best Buy and I have a phone I can actually show it's about you. Now I don't think any kind of working is going to help them not when you have people who know the brand and our sheeps just like with the iPhone. The iPhone was nothing special and people still buy it when apple does not upgraded significantly.

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[Habiib]

They have to get ppl to want to change their habit of going to apple or samsung...until they do no matter how amazing the device is it will struggle.

I'm going to make a very ignorant claim that, convincing people to forgo Apple or Samsung products (on a medium to large scale) in most markets will never happen. Their popularity, brand loyalty, and mass appeal are pretty much solidified.

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[Stevenmc8602]

I disagree wholeheartedly, especially when it comes to HTC. I believe they could market the value aspect all day long and still they'd not make much advancement in market share or sales. Whether they focus on what the device and do or how it can improve the user experience, they are not going to be viewed as a viable alternative to the Apple/Samsung duopoly (in the markets where that applies). Factor in brand loyalty, notoriety, presence in various consumer markets, etc that Apple and Samsung have, and that makes it seem evident that HTC's inability to sway consumers is a problem that no marketing, innovation, and pricing can fix. I'm open to hearing a scenario where you think your assertion would work.

Posted via the Android Central App

it's not just showing value it is actually getting people to see and believe the value themselves enough that they want to change their habits... look at LG I saw value in the modules but not enough to change my habit of getting a HTC phone... at one point Iphone pretty much ruled the smartphone market no matter what any other phone did it wasn't perceived as valuable as an Iphone... Samsung has been around forever but it wasn't until they got people believing their product was as valuable that people started buying them like hotcakes...It's not even an Iphone vs Android argument anymore with a lot of people it is an Iphone vs Samsung argument bc a lot of ppl see samsung as android(i'm not speaking about people who frequent phone forums/sites)

I can't give a scenario with phones but at my job(I sell Ford & BMWs), we could be giving away a new ford fusion titanium and taking 10k off a plain jane bmw 320i and majority of ppl would still choose the bmw even tho I can't think of any area that the BMW would be better than the fusion...it's just perceived value and worth

 

[Stevenmc8602]

And how do you show value to people if you don't put it in their face to show them how good it is?

smh that's not what i'm saying...i'm saying just putting it in their face doesn't show value... HTC just showing what the phone can do doesn't necessarily show the value to you...everyone of us chose this phone for our own personal reason...we could've very easily walked into a store and got an Iphone or Samsung or LG and it probably would've been easier to get and we could've gotten extras with samsung & LG...there isn't a "Best" phone arguably bc no phone does everything best they just do some things better than the others so get out there and really drive to the public what you do better and sell the hell out of that

that's just my 2 cents

I wasn't trying to get everybody riled up at me lol

 

[Stevenmc8602]

I'm going to make a very ignorant claim that, convincing people to forgo Apple or Samsung products (on a medium to large scale) in most markets will never happen. Their popularity, brand loyalty, and mass appeal are pretty much solidified.

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the same thing could be said about Apple and Samsung... at one point majority of ppl saw apple as god and samsung slowly started working it's way into the light... nothing htc can do is gonna put them on the same level as the other 2 immediately, they have to build their way up

 

[Almeuit]

smh that's not what i'm saying...i'm saying just putting it in their face doesn't show value... HTC just showing what the phone can do doesn't necessarily show the value to you...everyone of us chose this phone for our own personal reason...we could've very easily walked into a store and got an Iphone or Samsung or LG and it probably would've been easier to get and we could've gotten extras with samsung & LG...there isn't a "Best" phone arguably bc no phone does everything best they just do some things better than the others so get out there and really drive to the public what you do better and sell the hell out of that

that's just my 2 cents

I wasn't trying to get everybody riled up at me lol

Well I mean I can agree that just because you advertise the product doesn't mean you are an instant success but having a good track record, good advertising, and good word of mouth is what helps Samsung / iPhone the most. People will trust their buddies opinion more than one on the internet usually but they also tend to ask about it more due to the advertising. I don't have an HTC 10 but I have used HTC, LG, Samsung, Apple, Etc. etc. in the past since I like to try a variety but most people around me when they saw my Nexus 6P were baffled as to what it was or who it was made by. The typical consumer will know what is shoved into their face + what their friends say and also brand loyalty... People go with what they know. It is easier that way .

 

[dpham00]

it's not just showing value it is actually getting people to see and believe the value themselves enough that they want to change their habits... look at LG I saw value in the modules but not enough to change my habit of getting a HTC phone... at one point Iphone pretty much ruled the smartphone market no matter what any other phone did it wasn't perceived as valuable as an Iphone... Samsung has been around forever but it wasn't until they got people believing their product was as valuable that people started buying them like hotcakes...It's not even an Iphone vs Android argument anymore with a lot of people it is an Iphone vs Samsung argument bc a lot of ppl see samsung as android(i'm not speaking about people who frequent phone forums/sites)

I can't give a scenario with phones but at my job(I sell Ford & BMWs), we could be giving away a new ford fusion titanium and taking 10k off a plain jane bmw 320i and majority of ppl would still choose the bmw even tho I can't think of any area that the BMW would be better than the fusion...it's just perceived value and worth

Something tells me if you are giving away ford fusions... That the majority of people would choose that over 10k off a bmw.

 

[Habiib]

the same thing could be said about Apple and Samsung... at one point majority of ppl saw apple as god and samsung slowly started working it's way into the light... nothing htc can do is gonna put them on the same level as the other 2 immediately, they have to build their way up

Yes that is correct. I'll add that Samsung did have the advantage of being well established in other consumer markets (helps with brand recognition). Time definitely isn't on HTC's side with regards to a turnaround. In all, I'm still convinced that the 10's lack of sales success isn't due to its few shortcomings or not standing out, but directly related to HTC's lack of popularity and the stronghold that Apple and Samsung have on the market.

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[firebirder]

When I started looking to replace my LG G3, I was very surprised at the limited talk about the HTC 10. Reviews are out there, yes, but user forums are generally quiet. I had to decide between the S7 and HTC 10. They both had good good qualities and some that "lost" compared to the other. I like the 10 for the audio, reduced Sense, and build, though S7 had a slightly better camera, wireless charging, but I can't understand why Samsung has to reverse the buttons.

Like others I went to Best Buy and VZW to try both phones. Best Buy didn't have the 10 in the store. VZW had plenty of Samsung phone to play with and were well marked, but I had to ask an associate for the 10 and then it was unlabeled and really on demo only to show off some accessory. The fact AT&T doesn't carry it hurts HTC. But I agree with others that previously HTC phones have hurt their brand image. Remember, the HTC Droid Incredible was one of the best phones when android first launched. But HTC relied on that too much and sold crappy phones based on their name and upset people. Plus, I believe Samsung just has more of a "fanboy" following.

I was all set to get the 10, but my decision may have been changed by one simple action: unlocked phones. HTC not offering an unlocked phone that works on VZW disappointed me, but when Samsung released an unlocked phone that works on VZW, that excited me. Now, I'm trying to hold out until the offical announcement of the next Nexus, but I don't know that I can.

As for the S7 Edge, no thinks, outside of the larger battery, don't see the point of the additional $100 price tag. The edge display looks cool, but don't know any real functional purpose I need it for.

PS - ~$700 is too much for any flagship phone, but it is what it is. Flagship prices on anything are too expensive.