HTC struggling to sell 1 million HTC 10 units this year?

[Premium1]

I think HTC should start selling unlocked phones. Make one model that works on all carriers (even verizon) and sell for $500. The price was too high to start, and launching it right around the s7 was a big mistake (HTC has a solid phone in the 10, but people know samsung and the s7 was a great device)

 

[stkorn97]

...and Nokia, Palm, Microsoft, Motorola, etc. As to how people are still bent on thinking that having a good or best device = good sales, is beyond me. Indeed HTC's days are numbered and their devices not "standing out" won't be the cause of it. This is not to demean HTC one bit. They're just too small of a company (both in size and stature) to remain competitive.

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Agreed. Samsung and Apple have stranglehold and they can literally release the same phone with minimal upgrades and probably get away with it for years as people, especially on the Samsung front, just assume any Android phone is a Galaxy phone. Ive heard that from so many people now. When I had my M8 and even the 10 now, I have had a few random people ask if it was Samsung. Their name is huge and it can sell phones. The marketing goes a long way when your name is Samsung or Apple now. A large portion of people who are more casual phone users will always walk in and walk back out with those 2 brands as they are pushed so hard and are just so widely known. Granted that person knows nothing of the phones features or even what other phone brand options there are.

I personally will ride out HTC til the end if it comes. They have always made phones that I prefer and does more for me than a Samsung can do despite the S7e being much nicer than anything prior from them. My wait for new phones is simply the wait for the next HTC that interests me. Since I had the M8, I obviously skipped the M9.

 

[erasat]

The HTC is better than the S7e(yes I actually own both) in many areas, not just audio. Superior touch responsiveness, fingerprint sensor, call quality, boomsound, front facing camera and the overall feel in hand without a case. Equal on the camera front, although I still get better low light shots on the 10. Less noise and fragments in the edge of the frame. The battery is equal. At first I was getting better battery life on the 10 but the S7e seems to be doing a lot better lately. I use the 10 throughout day more as I have all of my music on it. Unfortunately I can't argue the whole unlocked deal anymore. That's always been a selling point for me.

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And yes, I own both of them too, and no, it's not superior in all those areas you mention, Screen responsiveness is the same in both, Call quality, for me the S7, Camera, S7, but what have me totally lost is that you say that the HTC 10 battery is the same, well, that alone tells me that you have a problem on your phone, me and hundreds more on this forum alone will tell you that it's impossible. All the above is simply your opinion and that's good, mine is different.

 

[erasat]

A killer phone would do much of nothing for HTC. The 10 could have been 3x as good as the S7e, plus marketed better and still it would flop. When certain smartphone markets have been reduced to only two options consisting of high profile brands, there's no coming back. The S7e could have been branded as an HTC and its sales would be nothing compared to the EXACT SAME device being branded as a Samsung. HTC's dilemma is one that no device can fix. Once Samsung established themselves as a viable option to the iPhone (around the time if the S3), it was a wrap from then on. HTC could have stood out and made all the adjustments, "listened to their customers" or "gave the people what they want", all day long and still they'd end up where they are now.

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You are talking like if there is no tomorrow for anything other than Samsung and Apple, and while I respect your opinion I think you are wrong, while there still exists companies making great phones with great specs, great features and an affordable price, there still a huge market for them, see Asus that while HTC is going down they are getting momentum, and just with a mid range phone with good specs. The problem with HTC is that they want to compete at the Flagship level asking the same price than those with the brand name recognition and advantage and without a standout phone, a great one indeed, but nothing that can change the tide on their favor.

Again, IMHO, just like yours.

 

[erasat]

I like to point out that even though you have both S7 Edge and HTC 10. That they S7 Edge which I sell at Best Buy to a lot of people is it just a gimmick. HTC 10 is the best phone they have ever made. I have it I have switched from it to a couple different phones it is just the best phone I have ever used. I have no issue with the camera the camera gives better contrast Clarity and color compared to the S7 which my friend and co-worker have. I am the only one at my work that has the HTC 10. All my coworkers are jealous and wish we would sell it. It is all about marketing and being out there.
Now to your point that if someone says that the HTC 10 it's better than S7 in a few other ways or the S7 Edge. They have either not used it or they have had gotten a bad unit. Now I work at Best Buy. I have a lot of co-workers who have that 7 in S7 Edge. Again I have used it and one thing that is definitely better than the HTC 10 then the S7 or S7 Edge is the fingerprint scanner. I had a customer that came in couldn't get his fingerprints Canda work on his at 6 I even tried the same thing on an S7 of my coworkers and the customer had trouble. He was ready to throw it against the wall and not show them my phone easily did it had him do it. He loves us so much that he said he wanted to go to the Verizon store and get the HTC 10. So there are few things that the HTC 10 can do a lot better than the S7 or S7 Edge. Now again from me the edge of the S7 Edge I would never use. And I still even though Samsung's Touchwiz has been slim down a lot I still feel it's a Kiddush looking user interface. I have always loved HTC Sense because it is always been a sophisticated looking user interface. And it just works better. I think it's their marketing. The reason I think AT&T decided not to have and sell their phone is because they felt like they didn't sell enough and nines to justify it now that's just business. However I did talk to my AT&T representative and got to know that he knows a lot about HTC 10. And they can tell how many ACC teams are being used on their Network by the IMEI. He told me there is about 100000 Orso unlock HTC 10 is being used on their Network. And that AT&T may sell it later on.

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Your mentality and most of the others posting on this thread and across this forums is clearly against Samsung no matter what, so with that approach there is no thing else to do, and that is great and all, no phone is perfect and no phone will be liked by everyone, and that;s where Android is great, choices, the problem and what I'm mentioning here is simply that you talk about the S7 as it's a lesser phone and that can't be further from the truth.

Every thing you mentioned here and in every single post I read from you are comparisons that you have done at one point or another, saying that you sell the phones doesn't mean anything to me, I own them, I switch between them every 5-7 days, I don't work for Samsung, I don't prefer Samsung over any other brands, I have always bought and will always buy the phone I like the most at the moment, I can use a phone now and sell it tomorrow and get a new one, no brands, I've had Sony, LG, Motorola, OnePlus, Samsung, HTC and some other brands, in a summary over 12 phones in the past year and a half or so, so when I talk of something I talk from personal experiences, when I compare phones they are phones with exactly the same Apps installed, same accounts and services running and even the same launcher, Nova.

And with the above clear, I can say that NONE of what you are saying about fingerprints or like I've heard about Screen response or even Sense (Which I publicly has mentioned that I hate the most) is an advantage for the HTC 10, Fingerprint, once you set your fingerprint correctly in both phones they have the same success/failure rates for me, none of them work if I have my fingers wet, or scanned in a position not registered during the initial process, so if they are failing you have a bad sensor or are doing something wrong, they access different, that's all, one you just rest the fingerprint on it and it works, the other needs to be pressed, but once the activation process is done, both takes the same amount of time for me to unlock the phone, and yes, I've done tons of tests. Which one I prefer? The HTC one, that doesn't mean I count it as an advantage, just that I prefer it.

Again, the only clear advantage the HTC has over the Samsung is just the Sound, that is the only thing that can't be just a matter of preference, that's a fact and I acknowledge and really appreciate it, the rest, including Build, Skin and all the other you and others mention all the time is just a matter of preference and according to numbers (the original reason of this thread) not many people think like you or even worst will never be able to try for themselves because the HTC 10 is practically non-existent in most of the local carrier stores, you simply can't pretend to compete with Samsung and Apple by relying on Online sales or Phone nerds like us that come to this forums daily.

 

[Aquila]

Yay phone nerds! (that's me too, right?)

 

[erasat]

Yay phone nerds! (that's me too, right?)

Yes, we are a lot, and growing.

 

[Stevenmc8602]

. In all, I'm still convinced that the 10's lack of sales success isn't due to its few shortcomings or not standing out, but directly related to HTC's lack of popularity and the stronghold that Apple and Samsung have on the market.

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i agree

 

[Stevenmc8602]

Something tells me if you are giving away ford fusions... That the majority of people would choose that over 10k off a bmw.

depends on the market... I sell both and I know for a fact some people won't even look at the ford no matter how much u discount them and I have some ppl who won't look at the bmw bc they think they are gonna be too expensive when in fact u can get some bmws cheaper than some fords but it's perception

 

[Almeuit]

Yay phone nerds! (that's me too, right?)

No. We have shunned you. .

 

[erasat]

i agree

And I can agree with that, hence what I wrote earlier that in order to do something about it, you MUST do something different, something that is noted and gets in magazines and papers and word of mouth (if you can't afford the huge publicity it requires), you can't keep doing the same pretending to have different results, as simple as that. You want a bigger piece of cake, then you must shake the market, begin with gimmicks if you have nothing else to offer, do something to begin to get noticed again, so people begin thinking on HTC the next time they are due to buy a new phone, when you don't have the brand recognition you must add some value to your phone if you want to demand the same price than the ones with 90% of the markets between them. What can be that? I don't know, I don't work for HTC nor I'm an expert, I'm simply a customer that think like most of the people out there, if you want my money give me something in exchange that I feel great about it and sadly the only thing that it's a standout on this phone is the great sound with the BoomSound on a headset, because I simply don't see the "greatness" on the speakers and even that will be challenged soon enough when the Chinese phone (I can't remember the name now) is released, that one has great stereo speakers plus it seems that the same Audio or even better from headsets at almost half the price.

That's all I'm saying, I know it's a great phone, not an exceptional or spectacular one with standout features that could demand that huge price and will get people's attention.

 

[Habiib]

You are talking like if there is no tomorrow for anything other than Samsung and Apple, and while I respect your opinion I think you are wrong, while there still exists companies making great phones with great specs, great features and an affordable price, there still a huge market for them, see Asus that while HTC is going down they are getting momentum, and just with a mid range phone with good specs. The problem with HTC is that they want to compete at the Flagship level asking the same price than those with the brand name recognition and advantage and without a standout phone, a great one indeed, but nothing that can change the tide on their favor.

Again, IMHO, just like yours.

I think you're wrong here. I've reiterated that HTC could charge $100 off contract and would still move few units at the flagship level, especially in markets where Apple and Samsung dominate. High pricing (however a person wants to justify that label) nor the lack of "standing out", are not what's causing HTC's death. Bargain pricing, massive features, marketing, etc, won't make HTC devices any more appealing to the masses. I don't think there's any denying that placing an Apple or Samsung logo in the same HTC flagship, would result in significantly more sales. That alone eliminates the notion that pricing and standing out are what's holding HTC's devices back.

Posted via the Android Central App

 

[erasat]

I think you're wrong here. I've reiterated that HTC could charge $100 off contract and would still move few units at the flagship level, especially in markets where Apple and Samsung dominate. High pricing (however a person wants to justify that label) nor the lack of "standing out", are not what's causing HTC's death. Bargain pricing, massive features, marketing, etc, won't make HTC devices any more appealing to the masses. I don't think there's any denying that placing an Apple or Samsung logo in the same HTC flagship, would result in significantly more sales. That alone eliminates the notion that pricing and standing out are what's holding HTC's devices back.



Posted via the Android Central App

And again, according to you they better pack it up and leave the phone market as obviously they will never have an Apple or Samsung logo on it. You can say that I'm wrong hundreds of times more, it doesn't mean you are right either, and I think your approach to the problem is more in the negative side than the positive one. I said it before and will say it again, according to that, then all the other companies just should close and move on, I say that if you can't compete at the flagship level you MUST adjust or you'll die, so far, HTC has been stubborn about it and borderline arrogant, at their current situations they should refocus and keep doing a great phone like the HTC 10 but pricing it more to a mid range than a Flagship, sacrifices must be done in order to achieve that, maybe some changes on the build, but if there are other Chinese companies matching specs and in some cases build, they can also do it. if Asus is gaining momentum, increasing their market share little by little then your logic doesn't make sense, they are priced way below all of them and they are selling a lot of phones. Huawei and Meizu are other Chinese companies that are doing great, OnePlus is also doing some noise, so why HTC can't? No it's not just brand name, it's a combination of it and it's price.

http://www.business-standard.com/article/companies/asus-plans-to-double-smartphone-market-share-this-year-116070100764_1.html

http://www.androidheadlines.com/2016/02/asus-adjusts-2016-sales-goal-aims-to-sell-25-million-phones.html


If they don't want to adjust or won't add some value at the flagship level then it's their death for sure.

 

[D13H4RD2L1V3]

I hate to say it, but I think HTC's goose is cooked on the phone front. The HTC 10 is a superb phone, but also faces stiff competition, especially from the GS7, which is also a superb phone, with the added advantage of Samsung's brand power and marketing dollars.

I doubt HTC can make a significant comeback in the phone front, mainly because the smartphone market is becoming saturated and as smartphone updates become more incremental, consumers aren't going to be wowed by the next big thing as much unless they have a groundbreaking innovation that benefits daily use. That said, they should continue making smartphones, but perhaps rethink pricing and availability a bit.

VR is one area where there looks to be opportunity, and the Vive seems to be doing well, especially in a niche market. Perhaps VR is where HTC may have its focus on, especially since they formed a spin-off company for VR.

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[LeoRex]

I think you're wrong here. I've reiterated that HTC could charge $100 off contract and would still move few units at the flagship level, especially in markets where Apple and Samsung dominate.

Nah.... I'm with you on the marketing issues, but if HTC dropped the 10 at $100, free and clear of any contracts or carrier locks, they wouldn't be able to manufacture enough to cover demand.... sales numbers would be massive regardless of HTC's marketing because word would spread mighty quick.

 

[Aquila]

No. We have shunned you. .

 

[erasat]

Nah.... I'm with you on the marketing issues, but if HTC dropped the 10 at $100, free and clear of any contracts or carrier locks, they wouldn't be able to manufacture enough to cover demand.... sales numbers would be massive regardless of HTC's marketing because word would spread mighty quick.

Me alone would have bought about 7 of them just for my Family Plan of 7 lines plus a couple of more as Father's and Mother's day gifts.

 

[ram1220]

This is why I am still holding on to my M8 even though this phone is my daily driver and just a beast at 2 years old.. The HTC 10 is just way to outrages in price, even giving customers an extra $100 off wasn't good enough for me to shell out $600.. HTC didn't offer any good trade in offers for the M8 and by it running marshmallow already I decided to stick with it.. Maybe I'll buy the 10 when it comes down in price like $450 or $500 would be ideal!

I totally agree. Maybe at $450 or $500 I would consider buying a 10. The current price plus the fact that HTC took away the free earphones to those of us here in the USA is why I won't buy an HTC 10.

 

[Golfdriver97]

HTC needs to do something. Doing the same thing over and over but expecting a different result is the definition of insanity. What they have been trying doesn't seem to be the right thing to do, so it's time for something drastic.

Focus on mid range devices, start mass producing chips for Qualcomm... something....anything.

 

[Stevenmc8602]

lol... and this debate continues!