Don't forget forums also have viral marketers hanging out pushing certain phones and making snide comments on other phones.
Yes, ad agencies have discussion form agents too, but they get paid normal rate or they may already be employees who post on forums. The way the pay rate for major influencers work is very different.
The top players are of course the Kardashians of the world, the whole family. To get paid $200 grand to just mention a product is routine for them. But they are at the top.
However, a YouTube influencer's pay rate is based on number of subscribers. Does it have 100K or 5 mil subscribers. Anyone with a million or more subscribers who is actually into a specific industry, meaning focusing on cosmetics, entertainment, tech, cars, music, youth lifestyle and so on, gets offered very lucrative deals to promote brands and are given freebees, travels, cars to drive and so on, routinely.
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