DolfanCole
Well-known member
DolfanCole.... Are you saying that if they released them a couple months apart that some would buy the iPhone on 2/10 and then on 4/1 but the Tbolt?
That would be the only scenario I can see where VZW would make more money by releasing them sperately. Help me understnad if I misunderstood.
Thanks.
No, that's not the scenario at all. It's the meer fact that separating releases brings more overall customers that simultaneous ones. One scenario is that separated releases allows for focused marketing on a single item, which will bring customers in for that specific item. And doing it again for the next item. It'll also help capture those that are in the market for a phone, not necessarily for a smartphone. If this marketing strategy didn't work, then they wouldn't use it so often. Very similar to the "sum of the parts is greater than the whole".