Samsung put themselves in a tough position...
Last years S10, S10+ and S10 5G cost $999, $1099, $1299.
This years S20, S20+and S20 Ultra cost $999, $1299, $1399... They increased the + by $200!
The iPhone 11... And I’ll say that’s the fair comparison to the S20 and not the Pro... is $699!!
An iPhone 11 Pro is $999... same price as the S20 and you get the “Pro” camera setup.
The iPhone 11 Max Pro is $1099... $200 cheaper than the S20+ with no Pro camera setup.
They knew how much the iPhones go for and they purposely priced themselves over the iPhones. We’ll have to see how it plays out but I just don’t know if that is a good strategy. In advertising standpoint just seems like a mismatch. $200 increase over last years + and $200 over the Max Pro, they should have put a more convincing “Pro” camera setup on the + than to basically give the same setup as the base S20.
Seeing that $1400 price on the Ultra will make anyone cringe. Even if you are gonna be one of those people breaking an Ultra into monthly payments, seeing the monthly payments go from the $40 range break the $50 range may also make a person think twice... They are breaking so many of those psychological barriers when it comes to pricing.
And what happens going forward with the S21 if the S20 does disappoint? They set the precedent with the pricing they set right? They can’t drop the + back down $300 the next year can they??